The annual Coca-Cola Christmas Truck Tour will once again enchant audiences in Germany. This year, in cooperation with Deutsche Bahn, Coca-Cola will bring Santa Claus to four major stations across the country on the DB Cargo train. With the theme "Discover the Santa in you", this year's Coca-Cola X-Mas campaign aims to inspire people to embrace the spirit of Santa Claus by encouraging acts of generosity and supporting charitable causes.
In a departure from the traditional truck tour, Coca-Cola is partnering with DB Cargo to integrate rail stops into the itinerary. Following successful road visits to Binz, Celle, Cologne and Munich, the Christmas Truck will make its debut on a train. Santa will visit the stations of Leipzig (15 December), Frankfurt am Main (17 December), Hamburg Altona (20 December) and Berlin Südkreuz (22 December).
"We are delighted to have found a great cooperation partner in DB Cargo this year, with whose help we have been able to give the Coca-Cola Christmas Truck Tour 2023 a new look. By moving four of the eight tour stops to rail this year, we are bringing our Christmas message even closer to the people in the city centre and making the traditional truck tour a new experience in an extraordinary setting," said Evelyne de Leersnyder, Managing Director of Coca-Cola GmbH in Germany.
